Armadillo is the first Australian and American rug brand to become a Certified B Corporation™️.

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Who is Armadillo?

Founded in 2009 by Jodie Fried and Sally Pottharst, Armadillo hope to inspire a more natural pace of life with products that are gentle to the senses and kinder to the environment. In essence Armadillo exists to make a difference. As the first Australian & American rug-maker to achieve B Corp status in 2021, Armadillo practises ethical living in all they do.

What are they known for?

Armadillo’s extended family of artisans in India draws on expertise cultivated over many generations, a beautiful heritage of craftsmanship that weaves its way into each rug. No machine can truly replace the care and precision of the handmade.

Why do we love them?

Armadillo's philosophy of "Quiet Living" and commitment to slow design. The brand's advocacy for a gentler, more meaningful lifestyle resonates deeply, and their rugs, crafted from carefully sourced natural materials through a meticulous handmade process, reflect conscious living. Armadillo's emphasis on thoughtful, intuitive products that align with sustainability and engage with evolving spaces draws admiration from those who seek purposeful and harmonious living environments.